Market Research Project Management Marketing Audit Organization Development Entry Market
 

Marketing audit

We scrutinize the communications of the given company and offer advice on how to make it more effective.


Our Method

 

1. Assessment

  • Examination of the past marketing and communications activities of the company as either part of or separate of a complex company audit
  • Examination of all the materials of the previous few years concerning marketing or communication
  • Consultation with the people responsible for marketing
  • Conducting interviews with the company’s target audience

 

2. reporting

  • Summarizing the company’s activities in the audited years with respect to marketing and communication
  • Pointing out of strengths and weaknesses
  • Providing a written report of our findings

 

3. Moving forward

  • In light of the report, together with company decision-makers, determining of a new marketing and communication strategy for the renewed business policy
  • Deciding on the messages and goals for each group targeted
  • Choosing of the appropriate tools

 

4. Drawing up a full year's calender of future activities