We scrutinize the communications of the given company and offer advice on how to make it more effective.
Our Method
1. Assessment
- Examination of the past marketing and communications activities of the company as either part of or separate of a complex company audit
- Examination of all the materials of the previous few years concerning marketing or communication
- Consultation with the people responsible for marketing
- Conducting interviews with the company’s target audience
2. reporting
- Summarizing the company’s activities in the audited years with respect to marketing and communication
- Pointing out of strengths and weaknesses
- Providing a written report of our findings
3. Moving forward
- In light of the report, together with company decision-makers, determining of a new marketing and communication strategy for the renewed business policy
- Deciding on the messages and goals for each group targeted
- Choosing of the appropriate tools
4. Drawing up a full year's calender of future activities